Success, nutrition, and self. Hi, my name is Lori, and I’m a recovering diet addict. That line has been said in so many other situations when people struggle with so many other things. Here’s my story of working to overcome all the noise out there and finding my own healthy living.

For context, I’ve tried everything but surgical intervention. I’ve used Slim Fast, Optavia, binging and purging, starvation, Keto, Caveman, fasting, calorie restriction, a vegetarian diet, the list goes on and on. I was looking for the next quick fix, how can I lose “x” number of pounds and look like the girl next to me? Ah… problem number 2 surfaces. How do I look like that person who is deemed to have the perfect physique? But we can save that for another story.

What was problem number 1, you ask? Well, I wasn’t being honest with myself about my real relationship with food. Some may be thinking, be real Lori, how can you have a relationship with food? It is foreign to some but for others, it is a rocky relationship. For those of us who struggle with food, it’s because we use food for reasons other than nutrition. We use it to cope, celebrate, heal wounds, ignore the pain, distract… you get the idea. But, then we are stuck in the shame that comes with the food choices we have made, and the cycle begins again.

So why am I writing this? I’m sharing all of this because there is hope. Choosing to put yourself first is step number 1. Choosing to reach out for help is step number 2. Number 3, being honest about your food, like really honest… like painfully honest. That’s the only way you can start to move through the diet, noise, shame, mixture, and come out the other side with the improvement you are seeking.

When I started my nutrition coaching journey at Sweat Factory I was nervous, I didn’t want to feel the harsh judgement I expected when someone else saw what I ate. Guess what, there was no judgement! What there was, was empathy and education. Now the only way you can fight shame is with empathy. So the fact that someone is on the other end saying I’ve been there too, I understand, let’s be in this space together and I’m here to help you get out of it, is key.

Now please don’t think that Maci is going to say let’s eat chips and ice cream together… BUT she will say, I get it this is hard, thanks for being honest, you’re doing a good job… let’s try this instead. The nutrition program at Sweat Factory isn’t about telling you no, limiting your choices, adding extra math to your day, or expecting you to do it alone. The program is about teaching, setting good habits, and learning about how to make choices that stop the self-destructive behaviors that lead to shame and quitting.

Now, I have seen the physical results, and yes I get excited when I step on the scale. But this excitement is for a new reason. I’m excited to see if I’ve gained muscle mass, or lost body fat, and if a number stays the same I’m actually excited to see that number too. It’s a strange feeling, excited if a number doesn’t change?? Yup, it means I have an opportunity to learn. I have an opportunity to talk through the learning and practice my new habits again.

Long story short, take the time to reflect. Are you ready for a change? Are you ready to learn? Are you ready to take the next step toward your goal? Are you ready to put yourself first? Well… I happen to know someone who can help.

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Since 2022
CF-L1 certified



Brevard county resident for 30 years
Started local Ruck Club- Just a Rucking Good Time
Go Ruck LIGHT and Go Ruck TOUGH – completed
Savage, Spartan, Tough Mudder- completed
I was not active or involved in sports growing up, it wasn’t until my late 30’s sitting behind a desk all day that I recognized the importance of being healthy and active. Being overweight and unhappy with myself I decided to make some changes. I joined a local gym and worked with a trainer on nutrition and exercise. He believed in me, encouraged me and helped guide me on the path to wellness and fitness. Seventy pounds later and much happier inside and out, I am hoping to help inspire others with their fitness and nutrition journey. CrossFit has been a big part of my life for almost 6 years now and I am humbled to be part of this amazing coaching team at Sweat Factory Rockledge. I enjoy working with the Kids program to help encourage them to stay active while teaching proper movements and form. And we can have fun while doing it!


Precision Nutrition 1 Certified




CrossFit Level 1 Certification



Cheryl first began CrossFit in 2009 and instantly became hooked! Her passion for CrossFit grew overtime which led to acquiring her Level 1 in 2013 followed by her CrossFit Kids and Level 2 certifications. She also has over 20 years experience working in the Occupational Therapy field. Assisting athletes in functional fitness to prolong a healthy life is the focal point of her coaching philosophy.


8 years experience
CrossFit L2 Trainer
CrossFit Kids Certified
Precision Nutrition 1 Certified



I have always been part of some type of sport since junior high and high school. Basketball, Volleyball, Track. Dance etc. I attended college on a dance scholarship dancing for the Basketball team half time shows then moving on to Professional Ballroom Dance after. I traveled the US competing for 6 + years. Then, yes, I became a mother. Actually a 225 lb mom! I made the decision I would look 21 again no matter the pain and sweat involved. I took up running and with Clint began Triathlons. The next few years we’re full of Triathlons, Marathons obstacle races and Ultramarathons. Including a 50k trail race. I lost my weight, ALL OF IT. And was thin but wanted more tone. Clint gave me a weightlifting routine & proved to me a woman can lift weights and get LEAN and tone. NOT big & bulky. As a Firefighter and a Pro-Women’s Football player, I strive to stay in top physical condition. Nine years ago we found Crossfit. It is the perfect balance of full-body, core strength, endurance and explosive intensity that I need for both of my careers.


9 years experience
Certified Level 1 Crossfit Trainer
Pendlay Olympic Lift Certification
CrossFit Kids Certified
CrossFit Weightlifting Trainer Certified
Level Method Certified Coach



After my time playing College Football ended, I became comfortable as a “Couch Potato” for the next ten years. Then I discovered the Body for Life challenge and lost 35 lbs. TWICE! Ask me & I’ll share the story with you. The new me began training for Triathlons. I have competed in over 100 triathlons including 4 half Ironman and 3 full Ironman races, 15 marathons, (6) 50k marathons, and (4) 50-mile ultra marathons. I found Crossfit 9 years ago when looking for something new and fun. Maci and had started a website coaching others in nutrition and exercise. Then we decided to begin our new journey with our own CrossFit Box. My background also includes the study of nutrition in college and I am a retired Paramedic of 28 years.


Certified Level 1 Crossfit Trainer
Pendlay Olympic Lift Certification
CrossFit Gymnastics Trainer Certified
CrossFit Weightlifting Trainer Certified
EMS Captian and Paramedic
Level Method Certified Coach


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