WHY WE’RE DIFFERENT

We have a boat in a marina that we stay on while we are in Daytona Beach. We have gotten to know the dockmaster very well. The first few months we were just acquaintances but after a year we have built a friendship and trust. We talk about boat-related subjects and many others not related to the marina. We look forward to seeing him when we visit. 

Humans thrive on relationships. We form them regularly and with almost any kind of entity, living—like a friend, partner, or pet—or not, such as a car or barbell. We can even form relationships with characters in books, TV shows, and films.

While many of you reading this are, like me, are more than comfortable spending time alone, we almost always thrive when we’re in the company of those nearest and dearest.Have you ever heard the phrase “intimate, not transactional”? You can get a transactional relationship almost anywhere. At the dairy, the service station, or at the gym, where the guy behind the counter, busy checking out the girls as you swipe your card in.

This is all well and good, but those relationships rarely last, and your loyalty to that business changes as quickly as the price of bread or gas.

Then there are the intimate relationships we form. With our spouse, family, and close friends; maybe our doctor or other trusted professionals.

This is where Sweat Factory thrives.

We don’t lead a sea of people following a choreographed routine, so we don’t do mass-market relationships, either. We work on a one-to-one basis. As a potential new client, you’ll sit down with us down for a chat about you, your goals and fears, your hopes and wants. We prescribe a structured approach, starting with your most important needs. This might be nutrition, mobility, or even confidence.

Your fitness journey at Sweat Factory will always begin with one-on-one coaching, either via a personal CrossFit class or with an individually designed personal-training session. This is how we earn your trust. We don’t sell you on cheap memberships and long-term contracts; we coach you with expertise and care.

Trust is a crucial part of this equation.When we first opened our gym we had a guy named Tracey come in that was close to 400lbs. He said, “I’ve always wanted to do Crossfit but I’m to heavy and too out of shape.” I told him if you trust me and let us coach you. I have no doubt you can do it. Two years later he was down 70 lbs. He would come in the morning and work on Olympic lifts and then come back in the evening and do the class. He and I were working out together one day and he said “I’m glad I trusted you. I feel better than I ever thougt possible.”

You are no different.

We’ll accept you immediately, but for you, the process might be harder.

You may have been burned by false promises and had unrealistic expectations foisted upon you by well-meaning but inexperienced fitness instructors. You may have been sold the dream by a nutrition program promising lifelong weight loss—as long as you’re starving yourself or buying their meal-replacement products.

These experiences take time to recover from, and intimate relationships are the most effective way to do so.Believe me, I know.

Inspiration provided by Paul Richards at CrossfitHutValley.com

Clint Lowery

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